18 Resources No Internet Marketer Should Ever Be Without
How long have you been using the same tools and tactics for your internet marketing efforts?
Are they still effective?
Are you sure?
The internet marketing landscape is continually changing and if you’ve gotten into a zone of doing the same things you’ve always done repeatedly—well—you know the old saying:
“If you keep doing what you’ve always done, you will keep getting what you’ve always gotten.”
Isn’t the goal to gain a higher return on your investment than last week, last month, and last year?
Of course it is!
So exactly how do you transition from doing things the way you’ve always done them into doing things differently and more effectively?
Let’s find out!
Boosting Your Internet Marketing Strategies Using Unique Tools and Resources
There are so many great internet marketing tools and resources out there that will help make your marketing efforts more effective. However, if you don’t periodically look for new tools and resources, you’ll never know what you’ve been missing, which means you’re probably leaving boatloads of money on the table.
There is a caveat to that though, which is you don’t want to continually jump from one shiny object to another always looking for something better before you’ve given your new tool(s) a chance to work.
With that being said, let’s look at the 18 internet marketing tools every marketer should be using (at least at the time of this writing). Since the internet landscape is continually changing and evolving, that means these tools could change at some point too. So always perform your due diligence before replacing a tool or resource that’s working for you.
18 Internet Marketing Tools Every Marketer Should Be Using
Ubersuggest is quite possibly the best research, keyword, and content idea tool that has ever been developed. And did we mention—it’s FREE! Ubersuggest does have some paid plans with more functionality as well. With Ubersuggest you simply input a domain or keyword and the tool will provide you with:
- A domain overview so you can reverse engineer your competitors’ SEO.
- A top SEO pages report that will show you the pages your competitors are ranking for, as well as their most popular keywords and phrases. It will also show you which of those pages are liked by websites such as Facebook and more.
- Hundreds of keyword suggestions along with their volume, competition, and seasonal trends.
- A list of keywords generated for your request based on what’s working for your competitors and what others are typing into Google.
- Content ideas. Ubersuggest searches social sites to find out which content ideas in your niche are getting the most social shares and backlinks. This will help ensure you are never wasting time writing about issues and topics no one wants to read.
- Backlink data. Ubersuggest gives you the exact content people in your niche are linking to.
- You also get a traffic analyzer, an SEO analyzer, a site audit, and more.
Ahrefs is an SEO marketing tool that gives you detailed data and analytics about your website. It will show you all your links, content, how your pages are performing, what you’re doing correctly, and what you could do to improve your performance. This tool is extremely popular among marketers. Ahrefs offers a 7-day trial for $7, so you can try it to see if you like it before subscribing. Ahrefs will show you the following data.
- Global rank.
- URL rating.
- Domain rating.
- Number of backlinks your domain name has.
- Referring domains – it shows you where your domain links are coming from.
- Content explorer shows you the most shared content for any given keyword.
If you need statistics, you will love Statista. This tool is capable of providing you with over 1 million statistics and facts for 600 industries in 50+ countries.
The Basic account for this tool is free. Statista also offers a premium account and a corporate account if you prefer more features other than what the basic statistics search provides.
This is a free all-in-one SEO toolbar. MozBar provides you with instant metrics while viewing any SERPs. You can also purchase this tool’s premium features if you so choose.
The faqfox is a free internet marketing tool that will search and find the questions people are asking online. You simply enter a keyword, enter a URL or several URLs and the tool will scrape those sites to provide you with the questions people are asking. This is perfect for coming up with popular questions your company can answer. And answering questions will help build consumer trust and brand authority in your niche. Using popular questions in your content could also help your content land in one or more of Google’s answer boxes. Google answer boxes are prime real estate for your content and will definitely skyrocket your traffic.
This free internet marketing resource will take your headline and analyze it to assess its emotional marketing value (EMV). Every headline is run through the tool and scored by weighing the number of emotional marketing value words versus the overall number of words. It will also show you which consumer emotions it impacts the most.
Inspectlet is a heatmap that records videos of your visitors as they use your site. With Inspectlet, you can see everything your site’s visitors do—every mouse movement, scroll, click, and keypress they use to maneuver your site. This will help you understand where your visitors are getting hung up, what’s distracting them away from your message or call to action, and if they are having a hard time navigating your website.
With Google Trends, you simply enter any given topic or term into the search bar and Google will show you what’s trending for that topic. It will also give you related trending topics and queries by state, as well as sub-regions rising in popularity for that search term. And it will show you how much that term has risen over time. You can use this free internet marketing tool to develop your content by narrowing down broad terms and keywords into trending micro-topics that are more likely to go viral.
This internet marketing resource is great for researching market size and the potential reach for any given product or service.
Pew Research is a non-partisan fact tank that compiles information about issues, attitudes, and popular trends worldwide. This tool is great for demographic research, content analysis, and other data-driven social research.
This website will provide you with location-specific information and statistics for 20,000 communities in the U.S. This site is perfect for gathering content ideas and data points.
PageSpeed Insights is a Google tool that analyzes the content of any given webpage, then offers suggestions to make that page faster. And with the importance of load times, this internet marketing tool is invaluable because fast-loading pages will help boost your page rankings.
This is a powerful browser extension with a huge selection of SEO parameters that will give you an instant summary of any web page you are browsing. You can perform an on-page SEO audit, look at its internal/external links, compare domains and URLs, then export all that data into a file.
Alltop is a news aggregator you can use to find multitudes of online news and trending topics at your fingertips. This internet marketing resource is extremely helpful for finding hot topics and trending content ideas.
Hashtagify is a Twitter and Instagram hashtag tracking tool that gives you custom suggestions while helping you reach your audience more effectively.
This is a great internet marketing tool for creating memes, which are pictures with text at the top and bottom of them. If you want to make a lasting impression on your readers—create an attention-grabbing meme. And who knows, maybe it will go viral. Now that’s how to get brand attention wouldn’t you say?
Google Alerts is a free content change detection and notification service. When you sign up for this service, Google will send you an email alert when it finds newly posted results that match your requested search term. Using Google Alerts is perfect for notifying you any time your name or brand (or your competitors’ name or brand) is mentioned on the web. This will alert you to what people are saying about you. It will also help you to quickly address and manage negative comments, so they don’t turn into a full-blown brand nightmare. Google Alerts is also perfect for helping you interact with a broader audience more easily.
Every marketer needs internet marketing resources for pictures, videos, etc. for their content. Pixabay is a community of creative sharing copyright-free images, vectors, and videos. It also contains over 1 million high-quality stock photos and videos provided by its users. The content from this website is released under the Pixabay License. Therefore, everything is safe to use for business or personal inclusion without asking for permission or giving credit to the artist. They do, however, request that you contribute some of your photos, etc. so the site can continue to provide their content for free.
The Bottom Line
If you want to take your business to the next level, you can’t continue to do the same things you’ve always done and expect to see different results. Internet marketing is continually changing and evolving. And if you aren’t changing and evolving with it, you WILL be left behind.
Go ahead and try some of these internet marketing resources today. Who knows which one or more of them might just skyrocket your business to levels you never dreamed possible!
If you want more information about using SEO and other internet marketing tactics to take your business to the next level, please Contact Us today.